Narrative strategy for technical founders
Complex product. Clear story.
Quickhatch helps founders turn technically complicated products into a story that investors can fund, customers can understand, and employees can sell.
Clients include
- Pendulum
Most technical founders can explain what they built. Far fewer can explain why it matters, to the people whose lives it might change.
That gap costs you in fundraising, in hiring, and in every first meeting. Quickhatch closes it.
We work with startups and upstarts: founders building hard-to-explain deep tech, and innovation teams building new products inside big companies.
Our mission
Helping those who build the future explain it today.
Fast and structured
A fixed structure and a fixed end date, and a result the whole team can use.
Done with you
Built with the founding team, then pressure-tested with the people who need to buy it.
Selected Work.
A selection of founders with hard-to-explain products, and what we built together.
Alignment Workshop
2 days
A tried-and-tested process that gets your team—and story—onto one page.
Have you spent months going around in circles trying to define your brand narrative? Let us come and extract it out of you through a hands-on workshop that asks the essential questions and leaves you with a set of clear answers.
Narrative Sprint
Core offer4 weeks
Condensing months of work into weeks, a robust narrative that’s ready to meet the world.
A structured sprint with the founding team to define the strategy, the story, the positioning and the language, then put it to work. Built for seed to Series B companies whose product has outgrown its explanation. Also used for repositioning and rebrands when the offering, audience or market have evolved and the brand needs to catch up.
You leave with a brand strategy and architecture, a narrative platform (the story, positioning and messaging in one document), and everything you need to roll it out online and IRL.
Narrative Sprint + Build
Make it fast, make it real.
For those looking to move beyond strategy and story, and make it tangible. We work with award-winning design and build studios who optimise for action, meaning your new identity, website and investor materials are ready to take centre stage.
Three stages. Four weeks. One story.
A tested process for getting what’s in the founders’ heads into a story the team can tell.
Immersion
1We review your company documents, interview founders, investors and board members, and get under the skin of the tech, the market and the team, fast.
Integration
2Through an in-person workshop, we pull the disparate pieces into one story so simple it feels inevitable.
Implementation
3We put it to work, with everything you need to roll your story out confidently and consistently.
What founders who work with us say.
“The Quickhatch process accelerated our work from months to days, enabling us to condense a process of alignment + action. It has had resoundingly positive feedback from all participants.”
“Analytical, strategic, and creative, Quickhatch not only helped form the basis for our fundraising strategy but for our strategic vision as a whole. We simply wouldn’t have been able to do it without them.”
Quickhatch is Kevin Maguire.
He spent nearly a decade at Google, including time at Creative Lab and working to launch Google AI—the company’s first attempt to explain its artificial intelligence work to the public. He’s also worked with Nike, DeepMind, HBO and Palo Alto Networks. He now works directly with technical founders and mission-driven companies. He is also the author of The New Fatherhood (Hachette, 2026), a book and online platform chronicling the changing face of fatherhood.
Design and build come from partner studios OhMy Studio, Selman Design and Our Friends, who turn the strategy into the deck, the brand and the site.
1. Who is it for?
Founders from seed to Series B whose product has outgrown its story. And the teams inside big companies that run like startups—Nike, Google, Palo Alto Networks—who want someone hands-on who makes things happen, not a deck of recommendations. Most of the work is in AI, biotech, climate and robotics.
2. How much of our time does it take?
The sprint opens with a two-day workshop with the founders and whoever owns the story—usually two to four other people. After that, a working session each week, plus time to read and react to drafts. The founders can’t delegate it. The point is that the story comes out of your heads, not ours.
3. Can we do this remotely?
We’ve done it remotely. It’s worse. The right people in a room with the right process beats any number of calls, so the workshop is in person—we come to you. The rest of the sprint runs on calls.
4. We already have a designer or agency.
Good—they’ll have something to build from. The sprint produces the story, the positioning and the words; whoever builds the deck and the site works from that. If you don’t have anyone, we bring in a partner studio.
5. Can you just do the deck?
No. PowerPoint is a great way to hide bad thinking. We fix the thinking first; the deck follows. If you’re short on time, the workshop is the fastest way in—two days, and you leave with the decisions the deck needs.
6. Do you build the brand and the site too?
Yes, with one of our award-winning partner studios. If you know you’ll need it, say so at the start. The studio joins from the first workshop, scopes the brand and site alongside the story, and builds as it settles. Overlapping the two is faster than finishing one and starting the other.
7. Do we need a deck before the first call?
No. Twenty minutes on a call and we’ll tell you whether a sprint would help.